EBBROX®: The New Home of Lazy Lures
Since 2022, Lazy Lures has been at the forefront of innovation in the UK fishing industry, although small to start with, we set out by creating some of the most realistic and effective fishing lures on the market. Our passion for angling and product design led us to develop the original V1.0 Renaissance Sandeel imitation lure, a game changer that quickly became a favourite among UK sea anglers. But as every seasoned fisherman knows, the waters are always moving, and so are we.
Today, we're proud to announce the next phase in our journey: the official launch of our new umbrella brand EBBROX®
Why EBBROX®?
We founded EBBROX® with a broader vision, to create a versatile and adventure ready collection of fishing products that embody precision, realism, and performance. While Lazy Lures will always be our firstborn, it is now a proud part of the EBBROX® family. Both original founders of Lazy Lures continue to lead and innovate under the EBBROX® brand nothing has changed except the scale of our ambition.
EBBROX® is now the new home of Lazy Lures. Our mission remains the same: develop the most advanced and reliable lures on the market, now under a brand that gives us room to grow into an even wider range of fishing gear and tackle designed for any kind of adventure.
You Spoke. We Listened.
Over the past year, we’ve read every single comment, review, email, and phone call. Your feedback hasn’t just been appreciated, it’s genuinely shaped the direction of everything we’ve done.
From field reports to detailed reviews, your insights helped us understand what worked and what needed improving. With 20,000+ packets sold in the first year of launch, we have had our fair share of feedback. All positive with the occasional customer asking for fine tuning and request for ever so slight modifications. The result? A product designed by us, but perfected by you. So, what is it!?
Meet the Game Changer: Renaissance Sandeel V2.0
The launch of the Renaissance V2.0 of our iconic Sandeel lure marks the beginning of this exciting new chapter. This isn’t just a product update, it's a leap forward in design, versatility, and overall performance.
Over the past 12 months, we’ve been refining, testing, and evolving V1.0 into something truly special. The result is V2.0, a masterpiece of engineering and angling insight that meets the real needs of UK fishermen:
- Multiple Weight Options: Whether you're targeting shallow flats or deeper offshore waters, the new updated Reniassance eel offers both lighter and heavier versions to adapt to your conditions.
- Weedless Variations: For shore anglers and estuary hunters, our new weedless designs allow you to cast with a bit more confidence, even through thick structure or weed beds.
- Unmatched Realism: Every detail, from the texture to the motion in the water, has been fine tuned to mimic real sand eel behaviour.
More Than a Lure Brand
While the Renaissance Eel V2.0 is the highlight of our launch, it’s only a fraction of what we've been building behind the scenes (As you’ve probably seen from the new additions to our range). Under the EBBROX® umbrella, we’re developing a full ecosystem of angling products that cater to both recreational and serious anglers alike all united by a commitment to innovation, quality, and performance in the wild.
EBBROX® will be the go to brand for anglers seeking adventure, not just a better catch rate, but a better fishing experience overall.
Welcome to the new Era
We’re here to raise the bar and have been from the start. We said after the launch of the V1.0 that this was just the beginning and here we are today, standing true to our word. To push innovation forward. To deliver products that don’t just meet expectations, they redefine them.
With EBBROX®, you’re not just getting a brand, you’re joining a community. One that’s built on listening, evolving, and delivering the very best to those who fish hard and expect more.
Lazy Lures is now part of EBBROX®, The passion is the same. The vision is bigger. And the future is here.
Founders
Harvey and Freddy
